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Posts Tagged ‘TAG Heuer

TAG HEUER – Race of Champions

TAG Heuer has become official partner, official chronograph and official timekeeper for the Race of Champions for the 6th time, with the event back in Europe in Düsseldorf, Germany on November 27-28.

The Swiss luxury watch company has a long relationship with the best events, the best teams and car manufacturers and the greatest motor racing drivers, counting numerous world champions among their brand ambassadors.

Today one of the largest and most desired brands in the watch industry, TAG Heuer is the first watchmaker to master luxury chronographs and timing equipment with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second.

TAG Heuer’s President and CEO Jean-Christophe Babin said: “Motor racing is the perfect showcase of precision and performance. As such it reflects TAG Heuer values in a unique way. So what could be a better fit for TAG Heuer than partnering with such a prestigious international event as The Race of Champions, which brings together friends of the brand and the world’s finest drivers from all the disciplines of racing. With identical cars on the track, it is talent and determination that will make the difference.

“For a century and half TAG Heuer has drawn inspiration from the world of sports to master time to its smallest fraction. That resulted in the longest and strongest association with motor sports and dream cars.

Racing legends like Jo Siffert, Juan-Manuel Fangio, Jacky Ickx, Clay Regazzoni, Niki Lauda, Gilles Villeneuve, Alain Prost, Ayrton Senna, Michael Schumacher, Mika Häkkinen, Jacques Villeneuve, David Coulthard, Kimi Räikkönen, Fernando Alonso, Lewis Hamilton and Jenson Button have been on TAG Heuer’s stupendous roster of F1 racing ambassadors.

“Today the brand has partnerships with McLaren in F1 and GT Cars, Mercedes SLR and SLS, Audi Sport for GT and Le Mans 24 Hours, Tesla Motors for Electric GT Cars, as well as with reigning F1 world champion Jenson Button, his teammate Lewis Hamilton and young F1 talents Indian Karun Chandhok and Chinese Ho Pin Tung.

”To be chosen as the official timekeeper is not only an honour for TAG Heuer but also the sort of technical and human challenge which our brand has taken on with passion for more than 150 years, and which has helped forge its reputation.”

In December 2006 at the ROC in Paris, TAG Heuer set a still unbeaten world record when it measured an astonishing 2/10,000ths of a second difference between winner Mattias Ekström and second-placed Heikki Kovalainen. When it comes to timekeeping and precision, no other watch brand can beat TAG Heuer.

The ROC 2010 driver roll call includes the greatest champions of all time from Formula 1, World Rally, Le Mans and World Touring Cars, plus many other legends on two wheels and four.

Race of Champions co-founder and IMP president Fredrik Johnsson said: “We’re delighted to renew our partnership with TAG Heuer – a company that shares our passion for the best of motor sport. We see plenty of tight finishes and thanks to TAG Heuer’s ultimate technology and timing crew, we are able to determine winners down to as little as one ten-thousandth of a second.”

Tickets are now available from with prices starting at 29 Euros. Sign up for all the latest updates at, @raceofchampions on Twitter, or Race Of Champions on Facebook.

Drivers already confirmed for the 2010 Race of Champions:
• Michael SCHUMACHER, seven-time Formula 1 World Champion
• Alain PROST, four-time Formula 1 World Champion
• Sébastien LOEB, seven-time World Rally Champion
• Mick DOOHAN, five-time World 500cc Motorcycling Champion
• Sebastian VETTEL, 2010 Formula 1 title contender
• Tom KRISTENSEN, eight-time Le Mans 24-Hour race winner
• Heikki KOVALAINEN, Formula 1 grand prix winner
• Andy PRIAULX, three-time World Touring Car Champion
• Alvaro PARENTE, GP2 race winner and Winner ROC South Europe 2010
• Filipe ALBUQUERQUE, A1GP race winner and Winner ROC South Europe 2010
• Travis PASTRANA, 11-time X-Games gold medallist


Written by kevin

November 7, 2010 at 12:15 am

TAG Heuer Monaco V4 Next Generation


TAG Heuer Celebrates 150 Years of Pioneering Innovation with a 60-piece Limited Edition of its Transmission Belt-driven Monaco

The double-patented watch is nominated as “Design Watch of the Year” for the 2010 Grand Prix d’Horlogerie de Genève Awards

First unveiled at BaselWorld 2004, the double-patented MONACO V4 is the world’s first watch with a high-yield mechanical belt drives and a linear rewinding system.

In this new “Next Generation” version, the case is bigger (41mm instead of 39mm) and made of polished 18kt rose gold with fine-brushed silicon nitride “ceramic” inserts.

Other rose gold components are the hand-applied faceted indeces on the dial, the minute and hour hands, the small second hand at 4 o’clock, the thermo-lacquered crown at 3 o’clock, and the strap’s folding buckle. The strap itself is a soft, large-scale alligator, with anthracite hand stitching, titanium inserts and a rubberized leather lining. 


Inside, and visible through the timepiece’s AR-coated sapphire crystal front and back, the V4’s avant-garde architecture remains unchanged (tungsten ingot linear mass, two pairs of barrels in series, set in parallel and linked by belts), but the finishes have been completely revisited, with a high-resistance black ruthenium coating on the back plate and the Cotes de Geneva decorated bridges.

The black juxtaposes with the white “V4” and “TAG Heuer” engravings on the dial, and with the patented transmission and rewind white belts, now in high-contrast, high-tech white polymers exclusively developed for this version.

Written by kevin

November 6, 2010 at 11:49 pm

TAG HEUER’s 150th anniversary in Hong Kong

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November 1st,2010 Tag Heuer held it’s 150th anniversary Hong Kong Stop in Harbour City,Tsim Sha Tsui.Launched The pening of “Odyssey of Pioneers” exhibition.

Tag Heuer‘s three-days world travelling exhibition exhibits over 70 pieces of the most beautiful signature timepieces.

The anniversary celebration has invited Taiwanese artists Ethan Yuen and Bianca Bai.Hong Kong top models Joycelyn,Cara G. and Anthony presented the 2010 star products at the catwalk show with Lifestyle and Elegance sessions.

Continue Reading…

Written by kevin

November 5, 2010 at 2:42 am

Mr. Chen Daoming as latest brand ambassador For TAG Heuer

On October 14 2010.TAG Heuer organized A grand press conference to announce the news at Beijing MOMA Contemporary Broadway Cinema.Meanwhile,TAG Heuer also launched a new advertising campaign starred by Mr. Chen Daoming.

As one of the most leading actors in China, Mr. Chen Daoming represents a successful man with substance, generosity,dignity and prudent-thinking. He became famous in 1985 by playing a main character in the TV drama The Last  Emperor,and in 1990 his work at Fortress Besieged made him as one of the  top actors in China. Mr. Chen Daoming continuously challenges himself in his acting career and has played various characters  from the ordinary  civilians to emperors and lords,all of which are well recognized by the audience. He is not only an actor but a thinker who acts with his soul  rather than skills. Kangxi Emperor,the role he acted in the drama Empire Kangxi, can best exemplify Mr.Chen — a man who is courageous, dignified and knowledgeable.

“A man’s greatest fortune is the experience he gains from the everyday life. Every successful character I portray is the foundation for my next role.Even in this fast paced industry,I’m able to relax and reflect,and never give up the pursuit of perfection and idealism.I treasure the hard times, because that is what shapes a man’s values.I pursue creativity and passion in my career and I insist to be true to myself.”Mr. Chen said at the press conference.

Read The Whole Story.

Written by kevin

October 21, 2010 at 2:06 am

Brtiannique Rita Ora Wears Tag Heuer Watch For Louis Vuitton fashion show

Brtiannique Rita Ora arrive at the Louis Vuitton fashion show With her Tag Heuer Watch during Paris Fashion Week Spring/Summer 2011.

Written by kevin

October 9, 2010 at 2:52 am

TAG Heuer 300 SLR Caliber 1887 Chronograph

Limited Edition of 3,000 Pieces 


The case, in stainless steel, measures 41mm. The crystal is sapphire and it is water resistant to 100 meters.

Movement is the Swiss automatic TAG Heuer caliber 1887. The Caliber 1887 is equipped with a re-engineered version of the oscillating pinion, patented by Edouard Heuer in 1887 (which starts the chronograph in under two-thousandths of a second), and a column wheel. It features 39 jewels with a power reserve of 50 hours.

The dial is brown and the caseback features an engraved Mercedes-Benz 300 SLR with the limited edition number.

Written by kevin

October 8, 2010 at 4:07 am

TAG HEUER With The Odyssey of Pioneers ended in Paris

The first world tour of an electric roadster,The Odyssey of Pioneers ended at the LVMH Headquarters in Paris.With many artists and celebrities  who  came together for the occasion.Amongst them, Leonardo DiCaprio, who launched the tour six months ago in Basel,HRH Prince  Albert II of Monaco and Bernard Arnault, President of the LVMH Group,all committed to the same sustainable development goal.The festivities organized for TAG Heuer’s 150th anniversary were brought to an impressive close.

Driven by Elon Musk, Chairman and co-founder of Tesla Motors, the TAG Heuer Tesla Roadster made its entry into the Atrium at 22 av.Montaigne, applauded by over 400 guests. Jean-Christophe Babin,TAG Heuer‘s CEO,was there to also welcome Alain Prost,Jean Todt,Antoine Arnault and Gerald de Palmas,Cecile de Menibus,just to name a few.

Read The Whole Story.

Written by kevin

October 1, 2010 at 12:16 pm