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Posts Tagged ‘Piaget

PIAGET At amFAR’s Inspiration Gala

On October 27, 2010 at Chateau Marmont in Los Angeles,California.Hollywood Supper stars show their support for amfAR at a gala evening sponsored by Piaget.The gala evening hosted by Grammy award winner,Kylie Minogue,superstar Sharon Stone and fashion designer and amfAR board member Kenneth Cole.

Piaget’s jewellery and watches are the ccessories of choice for the star-studded affair.usician, actress and fashion muse, Courtney Love, wore a dazzling diamond and white gold Piaget Polo and treated guests to an acoustic performance of Madonna’s “Like A Prayer” and Lady Gaga’s “Bad Romance.” Ali Larter,star of Resident Evil:The Afterlife and hit TV show Hero’s and soon-to-be mom, glowed in Piaget’s new Possession double hoop diamond earrings,the newest Possession Celebration ring and Piaget’s Honey inspiration necklace.Mía Maestro,rumored to be the star in the upcoming Twilight: Breaking Dawn film,wore Piaget’s white gold and diamond Rose motif earrings and a matching ring.

Continue Reading…


Written by kevin

November 7, 2010 at 12:33 am

Piaget Opens Flagship Boutique In London

October 2010,Piaget opens its UK Flagship boutique mid-October at 169 New Bond Street, London W1. The store occupies two storeys which will offer customers an exceptional and ultimate luxury shopping experience.

The London location, designed by French architect, Gerard Barrau, is Piaget’s 71st boutique launch worldwide and is the first stand alone Piaget boutique – allowing customers to shop at their leisure amongst an extensive range of showcases. Architect Barrau’s design, includes starkly perpendicular horizontal and vertical lines of the showcases and furnishings, simple colouring scheme and discretely lit wall paintings, combines contemporary with a sense of timeless purity and ordered harmony.

The phenomenally large collection displays a full range of Piaget watch and jewellery creations from their classic, iconic range to their extraordinary complicated collections and exceptional high jewellery pieces. Philippe Leopold-Metzger, CEO Piaget, says : “We are delighted to open a store in Bond Street which I consider the best place in the world for a jewellery store, alongside Place Vend?me. London is the cosmopolitan city by excellence, and it is a must for a global brand like Piaget to have a strong qualitative presence there”.

Read The Whole Story.

Written by kevin

October 6, 2010 at 1:22 am

Piaget at the Second Beijing International Polo Open Tournament

PIAGET was the official timekeeper at Second Beijing International Polo Open Tournament held on 23 September 2010, at the Beijing Sunny Times Polo Club. As the largest and most authoritative government-hosted International polo match in China, the event is hailed as the index of the sport’s progress and development in China. Aside from being the official timekeeper of this year’s match, Piaget will also be the sponsor of the Chinese team as it competes for the gold against visiting teams from Australia, Chile and New Zealand.

The equestrian game of polo was originally “invented” in China in the Han Dynasty, and flourished in the Tang and Sung dynasties. It later “immigrated” to India, where it was adopted and brought back to England to become a favorite pastime of the British, and since, the entire world. In 2004, with the support of the Beijing Athletics Bureau along with the Yan-Qing County government, the game of polo was again revived. In celebration of The Second Annual Beijing International Polo Match, PIAGET presented its Polo FortyFive watch to Mr. Yang Xia, Executive Director of the Polo Committee of Chinese Equestrian Association, as a token of honour and recognition for his contribution towards the promotion and development of the sport in China. 

Mr. Dimitri Gouten of Piaget presents a Polo FortyFive to Mr. Yang Xia, Executive Director of the Polo Committee of Chinese Equestrian Association

Mr. Dimitri Gouten of Piaget receives a silk hand embroidery depicting ladies polo players from the Tang Dynasty

Inside the Piaget VIP viewing tent

PIAGET‘s VIP viewing tent featured the trendy 45 mm-diameter Polo FortyFive case that is reminiscent of the 45-minutes of a polo match. The PIAGET Polo FortyFive adopts a resolutely sporty attitude with an exterior that is a first for PIAGET, combining titanium, injected rubber and steel. Not only a tribute to the sport, the watch with its dynamic design and perfectly mastered technology, truly represents PIAGET’s continuous commitment towards a sport which reflects its own values of bold daring, high standards and faultless accuracy. 

Piaget Polo FortyFive, Ref. G0A34010
Titanium case, Titanium bezel and Manufacture Piaget 800P mechanical self-winding movement 

Piaget Polo FortyFive Automatic 2010 edition, Ref. G0A35010
Titanium case, Titanium bezel and Manufacture Piaget 880P mechanical self-winding movement
One of 500 examples 

Piaget Polo FortyFive Lady in 18k rose gold, Ref. G0A35013 

Piaget Polo FortyFive Lady in 18k white gold, Ref. G0A35014

Written by kevin

October 6, 2010 at 12:50 am

Piaget Launches New Website


This autumn, Piaget is launching its new website featuring improved ease of use, enriched content and enhanced interactivity. The look is pared down and restrained. The site is equipped with the latest HMTL technologies for content management and speedy loading. The home page orders information hierarchically to invite a guided tour of the site’s clearly identified sections.

The site presents the brand’s history and expertise, and the latest news section is regularly updated. Visitors enjoy direct access to the watch and jewelery collections. Each model can be viewed from various angles, or admired in a video. Mechanical hand-wound and automatic movements reveal their development and operating secrets, while the jewelery creations unveil their aesthetic features. Visitors can print the photos or send them to friends via a direct link, and an on-line catalog can also be consulted.

Piaget’s boutique network can be viewed at a glance, and the search for a given point of sale is facilitated by a photo, a detailed map and a street view of each, with the option to print this data. The customer care service explains wristwatch and jewelry maintenance and offers a concierge system that allows a Piaget adviser to contact clients directly, if they so desire.

Interactivity starts at the home page with links to Facebook, Twitter and YouTube, as well as a multimedia section enabling fast downloads of cell phone apps, screen savers and wallpapers.

Piaget will improve its website through the year, introducing a number of other services that will further strengthen the ties the brand has established with its clientele.

Visit the new site at

Written by kevin

September 17, 2010 at 12:59 pm

Posted in Fashion, Industry News

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Piaget Possession

This year the Piaget “Possession” collection turns 20 and to celebrate, Piaget reinterprets its Possession watch. The 18-carat white gold watch is set with 37 brilliant-cut diamonds (approx 0.9 ct) and features an interchangeable satin strap.

Written by kevin

August 31, 2010 at 1:54 am

Posted in Fashion, Luxury Fashion, New Model

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Piaget at the “Twilight Saga: Eclipse” Premiere

Looking every bit the leading man, Taylor Lautner waved to the hundreds of Twi-hard fans before joining co-star Kristen Stewart on the red carpet for the “Eclipse” premiere in New York.

Kristen Stewart is “Team Piaget” for the event

Lautner arrived wearing a pale grey suit and dark shirt accented with Piaget’s Altiplano 40mm in white gold with a black dial. The Altiplano’s classically refined, yet modern in feel and ultra- slim profile made it the perfect choice for Lautner, who has become a new fan of Piaget.

Larry Boland with Taylor Lautner wearing a Piaget Altiplano

The Piaget-sponsored premiere of the summer’s most highly anticipated film drew a number of celebrities and high profile New Yorkers, including Abigail Breslin, Cheyenne Jackson, Matchbox Twenty’s Rob Thomas, stylist Rachel Zoe, models Hilary Rhoda, Carol Alt and Dree Hemingway, Kelly Kilorean Bensimon, Lauren Bush and designers Rachel Roy, Cynthia Rowley and Georgina Chapman. Also in attendance was Nic Roldan, Piaget’s polo ambassador who was in town for the Veuve Clicquot Polo Classic where he captained Prince Harry’s team. Roldan wore the special limited edition version of the Piaget Polo FortyFive that Piaget created for the event. Following the screening, Piaget hosted an intimate after-party in the Crosby Hotel’s private lounge.

Written by kevin

July 1, 2010 at 2:49 pm

Piaget Gets The Ronson Seal Of Approval

Mark Ronson—he of the six-shirts-a-season Band of Outsiders habit, Van Cleef & Arpels cologne, and strident pompadour—is one of the most fashion-minded of the power producers (not, by the way, an un-peacocking lot). So when he put out his latest video, for “Bang Bang Bang” (co-starring “the Business INTL”—a.k.a. Q-Tip and Brooklyn up-and-comer MNDR), we were curious to see the fashion credits. The guy doesn’t disappoint. The gold, peak-lapelled double-breasted suit fits in with the nouveau-retro eighties shtick nicely (plus, Versace just showed similar), and Lacoste must be over the moon that its canvas sneaks got a nod. But my favorite is the watch. Leave the Rollies to the rappers. Who else but Mark Ronson is going to floss a Piaget? That’s the mechanical, hand-wound, diamond-encrusted Altiplano on his wrist, first in white, and then (as above) in vinyl-ish black. For the handful of you who see this video and have the funds for a Piaget, it’s now available at the brand’s boutiques and select retailers nationwide. If not, well, you can check out the full video below.

Written by kevin

June 23, 2010 at 8:07 am