Ben Affleck Wears Calibre de Cartier at Boston For the Opening of The Town

The new film The Town was premiered at Boston’s storied Fenway Park by Ben Affleck.He was wearing a Calibre de Cartier in stainless steel with white dial.Affleck’s crime thriller is set in Boston,and Fenway is his favorite ball park,so the non-traditional premier location makes sense.

In the film The Town Affleck leads a gang of bank robbers.They haven’t been caught yet, but Affleck knows their luck will eventually run out.He’s looking for one last big score so he can find a new future.His romantic interest in a bank manager he took hostage adds another complication.

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DeWitt Celebrates Opening of Beijing Boutique

DeWitt celebrated in Beijing the opening of its first flagship store at the impressive Legendale Hotel. 

 

This 190 square meter Boutique places the brand in one of the best and most strategic locations in the heart of the city. China being DeWitt’s number one key market, a corner in Dalian already opened in June and more boutiques are scheduled to rise shortly in Beijing and Shanghai to reinforce its positioning. 

The interior of the new DeWitt flagship store was specially designed to create a unique, neo-classical and impressive “imperial atmosphere”, yet extremely peaceful and welcoming. 

 

The brands universe is made of warm colors, which provides the perfect setting for a subtle mix between ancient historical watchmaking machines, Napoleon paintings and modern showcases with contemporary lighting. 

 

This Boutique gives to the brand a extraordinary opportunity to be closer to its Chinese clientele. The priority is to listen to them, to understand their lifestyle and to decode their perception of luxury in order to better serve them.