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Posts Tagged ‘Collection

New Movado Bold Collection

Earlier this year, Movado announced that they were closing their retail outlets (27 high profile locations in the United States), as the initial part of a strategy to turn the company around. This effectively removes their non-profitable retail division, which was losing average of $10 million per year. The large size of the stores was noted as one of the major problems (they averaged 2,220 square feet). I can understand a brand running a boutique or two, maybe in New York or Los Angeles, even at a small loss, because these boutiques act as a flagship for the brand, but to operate 27 stores at a loss is just not viable.

The second part of their strategy was to get out of the jewelry business. And in removing their jewelry division they can now focus on their core product, timepieces. They sell watches under the Movado brand, as well as producing watches for Zales, Saks Fifth Avenue and Neiman Marcus. They have already updated many of their classic timepiece collections, and now they’re working on an entirely new timepiece collection.

They have created an all new collection of timepieces that will attract a new niche of buyers. The Movado brand has had good recognition, and was an especially good seller in the 80’s and 90’s, but recently the designs have gone mostly unchanged, and being that Movado is a fashion brand, this has not been very effective. Regardless of what product you are selling, the one thing that is generally true across any retail product is that you need newness, and I just don’t think they were offering anything new, or in this case “bold.”

Just in time for the holidays, they have launched the Movado Bold collection. The new collection features a mixture of mostly black or white timepieces, for both men and women, with very vibrant colors (although some pieces are more muted with all black or all white). The movements are accurate swiss quartz. The crystals are K1 sapphire hardened mineral crystals (which aren’t as good at preventing scratches as pure sapphire, but are much better than standard mineral crystals). The cases are stainless steel mixed with a TR90 composite material (it is Swiss polymer that is light, shape-retaining and extremely long-lasting). The straps are coated leather. And the designs are bold. Best of all, though, is that they are affordable ($500 or less). Plus, you can now buy them directly online, which is the fourth part of their turn around strategy (sell online to increase sales and profitability).

These may not be super luxurious, or even as luxurious as the classic Movado collections, but I think they are more in tune with what consumers in this price range want. And consumer’s opinions are really what matters most.

Retail $295- $495

Movado

Written by kevin

November 8, 2010 at 1:49 am

Posted in Fashion, New Model

Tagged with ,

Bedat’s 2010 Collection in Singapore

 

The lovers and collectors of luxury watches of Singapore discovered the sublime timepieces of the Swiss watchmaker as a special event took place at the St Regis Hotel on October 20th.

The ‘Embassy & Consulate’ conference room was laid out with most of the available 2010 models of Bedat & Cº. while Mr. Dino Modolo, Director of Creations of Bedat & Cº and Mr. Frank Low, CEO of Luxury Concepts welcomed the guest and media who present.

Miss Malaysia Universe 2003, Ms. Elaine Daly, emcee of the event, invited Mr. Frank Low to say a few words. He addressed the points that even though Luxury Concepts owns Bedat & Cº, the Swiss team of Bedat & Cº is allowed to have their independence in terms of creation, design and manufacturing. He also emphasized that all Bedat & Cº pieces meet the stringent Appellation d’Origine Swiss Certifiee (Swiss Certified Label of Origin) and carry a warranty of 5 years. After that, the models walked the runway wearing the 2010 collection, which consist of the Nº2 and Nº8 watches. 

 

 

Before the last pieces were shown, Mr. Dino Modolo, Director of Creations Bedat & Cº shared a few words, briefly mentioned his design concept of expressing the brand’s core values through its timepieces – “a combination of graceful elegance with a strong feminine personality, respect for traditional craftsmanship and the love of details and noble materials.”

Presenting the last pieces of the 2010 Collection with Dino was Junita Simon, a veteran Supermodel of Singapore with one of Bedat & Co’s Extravaganza pieces, a haute joaillerie timepiece Ref 883. After the presentation the guests were invited to stay and have a closer look at the timepieces.

Written by kevin

November 1, 2010 at 2:14 am

Jaeger-LeCoultre Exhibits a Private Collection of 40 Exceptional Memovox Watches

 

At Artcurial Auction House from November 24th to 28th, 2010

To mark the 60th anniversary of the Memovox, Jaeger-LeCoultre is associating with a major collector to present 40 historical Memovox watches. This exceptional exhibition will be held at Artcurial Auction House during the first appraisal days preceding the “Jaeger-LeCoultre Unique Auction” to be held in Paris in the autumn of 2011.

The Memovox, meaning “voice of memory”, is an iconic Jaeger-LeCoultre model introduced in 1950. It was powered by the first automatic movement in watchmaking history to be equipped with an alarm function: Jaeger-LeCoultre Calibre 815. Representing an extremely rare case, this legendary movement is still being produced 60 years after its creation, having been tirelessly improved and enhanced by the engineers and watchmakers of the Manufacture in order to meet the latest technological demands.

In aesthetic terms, the Memovox has been interpreted over the years in many different versions tailored to the trends of successive eras, in turn classic or sporty. It is a watch that remains highly sought-after among collectors.

On the occasion of the 60th anniversary of this legendary model, Jaeger-LeCoultre will be exhibiting a fabulous collection at Artcurial Auction House, comprising 40 Memovox watches from the 1950s to the 1970s and acquired over several years by a French collector. Together, they undoubtedly form the most complete collection ever presented to the public.

Some inescapable models such as one of the first 1950 Memovox watches with “roller”-type lugs, the Memovox Parking (1958) or the famous Memovox Deep Sea (1959) and Polaris (1968) will be on show. The public will also be able to admire several extremely rare models, such as the Memovox Snow Drop featuring a blue dial (197), Memovox models produced in extremely small series (up to 100), as well as a stunning 1967 model with a brown and red dial. This represents a unique opportunity to discover all the forerunners of the contemporary Master Memovox and Master Memovox Internationale watches presented this year.

This exhibition will also give all collectors the chance of coming to present their Jaeger-LeCoultre watches and clocks during the appraisal days held in preparation for the “Jaeger-LeCoultre Unique Auction” to be organised by Artcurial in Paris at the end of 2011.

Written by kevin

October 21, 2010 at 1:44 am

Bell&Ross For Vintage Collection and E-Boutiqu Launch Party

Bell&Ross hosted a cruise on the vintage yacht The Manhattan to celebrate the opening on the day its U.S. e-boutique and the launch of its new Vintage collection.The U.S. e-boutique follows 2009’s successful opening of Bell & Ross’ European online shopping site and is intended to increase the visibility of the brand in the U.S. The new Vintage collection will be offered through the e-boutique and is inspired by the pilot watches worn by members of the “Greatest Generation.”

Almost 40 members of the press and watch industry were invited to the celebration treated to sushi by the world renowned chef and Iron Chef star Morimoto.Guests were also able to view the many different Vintage Collection models including the Original, Heritage and Officer.

Bell&Ross President-Stacie Orloff:”The Americas thanked the guests for coming and commented that the e-boutique had already recorded its first sale from St. Louis where Bell & Ross does not have an authorized retailer, pointing out the necessity for such a service for Bell & Ross watch lovers.”

Read The Whole Story.

Written by kevin

October 20, 2010 at 1:47 am

Glycine Incursore Collection

Ref. 3901 – Incursore II Manual 

 

The case, in satined stainless steel, measures 44mm x 10.3mm. It has a domed mineral crystal with AR coating and a mineral display back. It is water resistant to 100 meters. 

 

Movement is the Swiss manual-wind ETA caliber UNITAS 6498-1 with 17 jewels, 18,000 vph and a power reserve of 46 hours.

Ref. 3900 – Incursore III Automatic 

 

The case, in polished stainless steel, measures 44mm x 11.2mm. It has a domed mineral crystal with AR coating and a mineral display back. It is water resistant to 100 meters. 

 

Movement is the Swiss automatic ETA caliber 2824-2 with 25 jewels, 28,800 vph and a power reserve of 38 hours. 

 

Dials can be had in black or blue with a “California” style dial also available.

Written by kevin

September 24, 2010 at 2:35 pm

Posted in Fashion, New Model

Tagged with , ,

Bell & Ross Vintage Collection Event In Paris

September 15th The Bell & Ross officially launched their new Vintage Collection at the historic Cercle National des Armees in Paris.the three Vintage Collection lines were on display on the opening including the Original, Heritage and Officer.These new timepieces were inspirated from pilot’s watches of the 40s and 50s.

See The Whole Story Here

Written by kevin

September 23, 2010 at 12:59 pm

Bell & Ross Vintage Officer Collection

Bell & Ross has designed the Vintage Officer Collection as an homage to the aviators of the 1940’s, who were the first professionals to use the wristwatch as a tool on their missions. 

Specifications:

The cases measure 41mm and are water resistant to 100 meters. The crystal is a domed sapphire with AR-coating. 

 

Movements are the Swiss automatic ETA caliber 2895 for the time-only model and the caliber 2894 for the chronograph. 

 

Dials are available in black or silver, with numerals, index and hands covered in SuperLuminova coating. Numerals and index have polished appliqués.

Written by kevin

September 23, 2010 at 12:56 pm