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Archive for the ‘New Model’ Category

Brosway Subcolor Diver


The case, in stainless steel polycarbonate, measures 44mm. It has a mineral crystal and is water resistant to 100 meters. 


Movement is the quartz Japanese caliber Miyota 2415.


Written by kevin

November 8, 2010 at 2:14 am

Posted in Fashion, New Model

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New Movado Bold Collection

Earlier this year, Movado announced that they were closing their retail outlets (27 high profile locations in the United States), as the initial part of a strategy to turn the company around. This effectively removes their non-profitable retail division, which was losing average of $10 million per year. The large size of the stores was noted as one of the major problems (they averaged 2,220 square feet). I can understand a brand running a boutique or two, maybe in New York or Los Angeles, even at a small loss, because these boutiques act as a flagship for the brand, but to operate 27 stores at a loss is just not viable.

The second part of their strategy was to get out of the jewelry business. And in removing their jewelry division they can now focus on their core product, timepieces. They sell watches under the Movado brand, as well as producing watches for Zales, Saks Fifth Avenue and Neiman Marcus. They have already updated many of their classic timepiece collections, and now they’re working on an entirely new timepiece collection.

They have created an all new collection of timepieces that will attract a new niche of buyers. The Movado brand has had good recognition, and was an especially good seller in the 80’s and 90’s, but recently the designs have gone mostly unchanged, and being that Movado is a fashion brand, this has not been very effective. Regardless of what product you are selling, the one thing that is generally true across any retail product is that you need newness, and I just don’t think they were offering anything new, or in this case “bold.”

Just in time for the holidays, they have launched the Movado Bold collection. The new collection features a mixture of mostly black or white timepieces, for both men and women, with very vibrant colors (although some pieces are more muted with all black or all white). The movements are accurate swiss quartz. The crystals are K1 sapphire hardened mineral crystals (which aren’t as good at preventing scratches as pure sapphire, but are much better than standard mineral crystals). The cases are stainless steel mixed with a TR90 composite material (it is Swiss polymer that is light, shape-retaining and extremely long-lasting). The straps are coated leather. And the designs are bold. Best of all, though, is that they are affordable ($500 or less). Plus, you can now buy them directly online, which is the fourth part of their turn around strategy (sell online to increase sales and profitability).

These may not be super luxurious, or even as luxurious as the classic Movado collections, but I think they are more in tune with what consumers in this price range want. And consumer’s opinions are really what matters most.

Retail $295- $495


Written by kevin

November 8, 2010 at 1:49 am

Posted in Fashion, New Model

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Audemars Piguet Jules Audemars Perpetual Calendar


In 2008, the watchmakers in Le Brassus paid tribute to the first perpetual calendar by creating a platinum limited series to mark its 30th anniversary. 


Today, the Jules Audemars Perpetual Calendar is making its grand entrance into the collection with an 18kt rose gold case, teamed according to personal preference with a brown or silvered dial. The latter features a satin-brushed sunburst finish and refined rose gold hour-markers. Its case echoes the identity codes developed in 2008 with a particularly slender bezel designed to highlight the dial. 


The perpetual calendar mechanism admirably reproduces the specific features of our Gregorian calendar, taking into account the irregular lengths of the 30- and 31-day months by means of a cam – itself connected to a wheel – bearing the different monthly durations. 


Another wheel on the same axis, which carries a cam indicating a normal month of February and a leap-year February, performs one full revolution in four years and thus enables the watch to keep track of the leap-year cycle. This means the Jules Audemars Perpetual Calendar will not require any correction until March 1st 2100. All that will be required on this date is to activate the correctors placed on the side of the case, and the mechanism will be duly readjusted for another century. This module, built on the extra-thin self-winding Calibre 2120 base movement, was and still is – after successive enhancements – an impressive technical accomplishment and a prodigious feat of miniaturisation. 

References 26390OR.OO.D088CR.01 Silver Dial and 26390OR.OO.D093CR.01 Brown Dial

The case, in 18kt rose gold, measures 41mm x 9mm, with a sapphire crystal and display back, and water resistance to 20 meters.

Movement is the ultra-thin (4mm) Swiss automatic AP caliber 2120/2802 with 355 parts, 38 jewels, 19,800 vph and a power reserve of 40 hours. Finishing: circular-grained mainplate, bridges circular-grained and adorned with Cotes de Geneva motif, polished angles.

Written by kevin

November 6, 2010 at 11:59 pm

Audemars Piguet Jules Audemars Extra Thin

This year, the Jules Audemars collection welcomes an elegant new version featuring an understated design inspired by the Reference 5271 model created to mark the launch of the extra-thin Calibre 2120. 


Featuring contemporary dimensions and sleek, pure lines, this timepiece proudly displays its beating heart, the timeless movement introduced in 1967 and considered by many specialists as “the world’s most beautiful self-winding movement”. Calibre
2120, entirely designed, developed and crafted by the Manufacture Audemars Piguet, is an integral part of the history and the legend that forged the brand’s reputation in the field of extra-thin mechanical movements. 


At less than 7 mm thick, the new Jules Audemars watch is entirely in line with this exceptional continuity. The reliability and performance of its movement are matched
by the exquisite finesse of its decorations stemming from the meticulous care lavished by watchmakers on finishing all the components. The mainplate alone features five different diameters of circular graining. All the bridges are chamfered and polished by hand. A connoisseur’s eye will revel in the remarkable craftsmanship devoted to the exterior and internal angles. Even the hidden surfaces have been treated with
particular care, such as the lower part which is circular grained. 

References 15180OR.OO.A088CR.01 Silvered Dial and 15180OR.OO.A002CR.01 Black Dial 

The case, in 18kt rose gold, measures 41mm x 6.7mm. It has double sapphire crystals and is water resistant to 20 meters. 

Movement is the AP extra-thin (2.45mm) caliber 2120/2802 with 214 parts, 37 jewels, 19,800 vph and a power reserve of 40 hours. Finishing: circular-grained mainplate, bridges circular-grained and adorned with Cotes de Geneva motif, polished angles.

Written by kevin

November 6, 2010 at 11:55 pm

Posted in Fashion, New Model

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Hublot King Power Ayrton Senna Limited Edition


500 Numbered Timepieces in Support of Instituto Ayrton Senna

After the phenomenal success of the first Big Bang Senna launched in 2007 and the Big Bang Senna Foudroyante presented in Tokyo in 2009, the week-end of the São Paulo Grand Prix, and in the year of what would have been the driver’s 50th birthday – Viviane Senna and the Instituto Ayrton Senna hosted a special event on the 3rd of ovember,2010 which provided the backdrop for Hublot’s unveiling of the King Power Ayrton Senna, a limited edition of just 500 numbered timepieces with a part of the proceeds going directly to the Instituto Ayrton Senna.

Refined and powerful, made from an array of high-tech materials used in Formula 1 , some of which – like Nomex – have never before been used in watchmaking, the King Power Ayrton Senna is a split second chronograph with power reserve indicator.
It is the first time that this piece has been created in an “Aero” version, which allows the watch’s movement and motor to be admired through a skilfully open-worked dial. In addition to Ayrton Senna’s signature, displayed as a yellow transfer on the sapphire crystal of the dial at 9 o’clock (the same yellow which dominates the Brazilian flag), the piece includes a wealth of high-tech details directly inspired by Formula 1 .

The complex creation of a case made entirely from carbon fiber (a material widely used in Formula 1, a first for Hublot), a ceramic bezel with a circular-grained satin finish adorned with multiple holes to represent an F1 , brake disk, also in ceramic, a strap made from Nomex, a synthetic fibre developed by Dupont De Nemours and used – thanks to its very low combustibility and thermostability – to make the suits worn by F1 , drivers. The power reserve indicator at 6 o’clock in green, blue and red to evoke the timers used in Formula 1 , the Start, Reset and Split push buttons, the latter for the split second function and a 30-minute counter at 3 o’clock.

Finally, on the back of the piece, laser engraved with yellow infill for the engraved text, the transfer portrait of Ayrton Senna is emblazoned on the sapphire case-back. The watch comes in a special Hublot presentation case, made from black ebony with a sapphire glass window decorated with a transfer of Ayrton Senna’s signature in yellow, matching the one on the sapphire crystal of the watch’s dial.

Written by kevin

November 6, 2010 at 11:51 pm

TAG Heuer Monaco V4 Next Generation


TAG Heuer Celebrates 150 Years of Pioneering Innovation with a 60-piece Limited Edition of its Transmission Belt-driven Monaco

The double-patented watch is nominated as “Design Watch of the Year” for the 2010 Grand Prix d’Horlogerie de Genève Awards

First unveiled at BaselWorld 2004, the double-patented MONACO V4 is the world’s first watch with a high-yield mechanical belt drives and a linear rewinding system.

In this new “Next Generation” version, the case is bigger (41mm instead of 39mm) and made of polished 18kt rose gold with fine-brushed silicon nitride “ceramic” inserts.

Other rose gold components are the hand-applied faceted indeces on the dial, the minute and hour hands, the small second hand at 4 o’clock, the thermo-lacquered crown at 3 o’clock, and the strap’s folding buckle. The strap itself is a soft, large-scale alligator, with anthracite hand stitching, titanium inserts and a rubberized leather lining. 


Inside, and visible through the timepiece’s AR-coated sapphire crystal front and back, the V4’s avant-garde architecture remains unchanged (tungsten ingot linear mass, two pairs of barrels in series, set in parallel and linked by belts), but the finishes have been completely revisited, with a high-resistance black ruthenium coating on the back plate and the Cotes de Geneva decorated bridges.

The black juxtaposes with the white “V4” and “TAG Heuer” engravings on the dial, and with the patented transmission and rewind white belts, now in high-contrast, high-tech white polymers exclusively developed for this version.

Written by kevin

November 6, 2010 at 11:49 pm

Hublot King Power Tourbillon Ayrton Senna

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A Series of 10 Unique Pieces, Each Different, with Each Tourbillon Case-back Depicting on of Ten Highlights in Ayrton Senna’s Life

The case, in carbon fiber, measures 48mm. The bezel is circular satin-finished black ceramic imitating a F1 brake disk, with 6 H-shaped relief black PVD titanium screws. The crystal is an AR-coated sapphire, colourless single-layer ART, interior face with grey transfer minute track and Ayrton Senna signature in yellow.

The crown is 8.40mm, in satin-finished black PVD titanium, with a black rubber insert. The bezel lugs are black composite resin with lateral inserts done also in black composite resin. The case back is carbon fiber with a sapphire crystal with transfer photos of each moment in Ayrton Senna’s life. All scres are black PVD titanium. It is water resistant to 100 meters.

Movement is the Hublot caliber HUB6300, a column-wheel chronograph, with clutch tourbillon escapement coupled directly to the cage with power reserve indicator on the dial side. It is comprised of 269 parts, with 33 jewels, carbon fiber bridges, polished steel screws. The main plate is circular-grained black gold, the barrel features a reinforced spring. It has a Glucydur hairspring. Power reserve is 120 hours.

Written by kevin

November 6, 2010 at 11:48 pm