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Zenith and Westime Launch New El Primero Striking Limited Edition

Zenith joined forces with Arctic explorer Jean-Louis Etienne to develop a watch suitable for extreme situations and taxing weather conditions. Clear skies prevailed in Southern California on the evening of October 7th, but giant outdoor glacier walls, snow-white decorations and a carved ice bar turned the Westime Beverly Hills boutique into a glacial setting ideal for the timepiece’s debut.

Westime President Greg Simonian welcomed guests, and Zenith CEO Jean-Frederic Dufour described his collaboration with Jean-Louis Etienne before introducing the explorer himself. The first man to reach the North Pole on foot alone, Jean-Louis Etienne recalled his most recent expedition for which the new watch was created–his solo flight over the North Pole in a hot air balloon. Founder of Westime John Simonian and President of Zenith USA Alain Huy were also in attendance to celebrate the occasion.

Guests enjoyed specialty “Avalanche” cocktails created for the night, as well as risotto snowballs, North Pole crab cakes and peppermint profiteroles while viewing a film of Jean-Louis Etienne’s flight and perusing a large selection of Zenith watches on exclusive display for the occasion. The event concluded with a drawing to award one guest with the prize of the night: a hot air balloon excursion.

El Primero Striking “Jean-Louis Etienne” is a 500-piece limited edition, and until mid-November it will be available only at Westime Beverly Hills and Westime Los Angeles. Here is the regular edition of the El Primero Striking, which was introduced earlier this year at Baselworld.



Written by kevin

October 25, 2010 at 1:47 am

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