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Glashütte Original Opens in Paris

German Watchmaker Chooses Paris for its First Monobrand Boutique in Europe

The Rue du Faubourg Saint-Honoré recently welcomed a new resident, Glashütte Original. A “library-like” style, prints highlighting scenes of watchmaking through the years, and details of today’s work in the Manufactory convey the quintessential style and substance of Glashütte Original. On the opposite side, two seamless plasma screens create an innovative presentation system, further expression of German manufacturing prowess and the passion for engineering and technology so clearly a part of its DNA.

The interactive system is controlled by a touch-pad integrated in a drawer in the lounge area table and features high-definition images from the Glashütte Original Collection, along with videos presenting the company and showing the production of its finely crafted timepieces.

One of the most fascinating of recent Glashütte Original watches is the new PanoMaticCounter XL, with its unusual double-digit counter display (00-99). The first five PanoMaticCounter XL have been dedicated to the new flagship boutique in Paris; the company logo and its address Saint-Honoré and Paris are engraved on the case back.

The “look & feel” of the new boutique will be used as a blueprint for additional international locations. Glashütte Original operates five mono-brand boutique worldwide, in Paris, Beijing, Hong Kong, Tokyo and in Glashütte, within the walls of the manufactory at Altenberger Strasse 1.

Written by kevin

September 13, 2010 at 1:48 pm

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