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DeWitt Celebrates Opening of Beijing Boutique

DeWitt celebrated in Beijing the opening of its first flagship store at the impressive Legendale Hotel. 


This 190 square meter Boutique places the brand in one of the best and most strategic locations in the heart of the city. China being DeWitt’s number one key market, a corner in Dalian already opened in June and more boutiques are scheduled to rise shortly in Beijing and Shanghai to reinforce its positioning. 

The interior of the new DeWitt flagship store was specially designed to create a unique, neo-classical and impressive “imperial atmosphere”, yet extremely peaceful and welcoming. 


The brands universe is made of warm colors, which provides the perfect setting for a subtle mix between ancient historical watchmaking machines, Napoleon paintings and modern showcases with contemporary lighting. 


This Boutique gives to the brand a extraordinary opportunity to be closer to its Chinese clientele. The priority is to listen to them, to understand their lifestyle and to decode their perception of luxury in order to better serve them.


Written by kevin

August 25, 2010 at 3:11 pm

Posted in Fashion, Luxury Fashion

Tagged with , , ,

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